John smith - 'tic tac'

Promo


 
 

Description:

Aesop entrusted Jones with creating a film for the Grand National. An old school style of race day communication between bookkeepers was turned to comedy effect in this spot for John Smiths.

Shot for a very low budget by commercial standards we took a small crew down to a local race track and got in amongst the chaos. Most of the action was improvised by our actors which made for some tough decisions in an edit with a plethora of hilarious rushes at our disposal.

Client

Aesop

 

Categories

Directing and Editing