I spent quite a few days in January and February filming at the wonderful Kernel Brewery. I am a huge, huge fan of their beers - I think anyone who has drunk one of them knows they are something special - so making a film for them was a massive privilege.
With Evin O'Riordan I came up with a brief that aimed to try and avoid the pitfalls of a straight forward promo / corporate vid where it's all about message and heightened emotion. Instead, we wanted to try and create a film that was a portrait of the brewery and the people working in it; that conjured up the craft and attention to detail involved in creating these type of beers.
The look is quite a raw one with all camera work being hand held - I used the 5Dmkiii with a basic documentary kit. The structure of the film is loose and fairly opaque, so if you are trying to find out the specifics of their brewing process you'll struggle, but I hope it works as something suggestive and evocative.
My greatest regret is that the film is not accompanied by some olfactory break out kit as the smell of hops and malts in the brewery was something else.