Focus Sb - Renaissance
Promotional Film
Description:
Focus SB invited us to create a film that showcased the thinking, processes and people that are behind their new product line, Renaissance.
We spent time with them visiting the factory and talking to the Focus SB team. The key themes that came through were craft and sustainability. Photography was directed towards capturing the process while onscreen typographic elements called out key statistics and messages.
The finished film is central to the microsite that Focus SB created for the product. Episodic social media video content sustains interest in the product and drives engagement prior to release.
This project ticked all the boxes… hands on creativity….working directly with the manufacturing team…making films that make a difference to an SME breaking into larger export markets…wishing the Focus SB team every success.