As part of the set of film’s I’ve been making for the Business Debate and Reuters, I wrapped up the contract with a film about the Absolut distillery in Ahus, Sweden.
In fact, the film was more general in perspective and looked at the Pernod Ricard group’s (Absolut is one of their brands) efforts and innovation in order that their CSG commitments converge with the UN 2030 sustainability goals.
Visiting the the Absolut distillery - you can see the iconic old distillery in the background of the picture above - was an educational experience. The scale of the distillery and the enormous impact it has on the local economy is mind boggling - it has its own port to export Absolut worldwide and 98% of the wheat grown in that region of Sweden goes to the distillery.
The team at Absolut don’t take this for granted - their commitment to people and the environment was evident in almost every aspect of what they do.