The Kernel Brewery
I am a great fan of The Kernel Brewery and their beers. As a recent convert and intrigued by the brewing process I approached the brewery to see if they might be interested in a film.
Working with Master Brewer and owner, Evin O'Riordain, I came up with a brief that tried to avoid the conventions of corporate promos where 'message' and heightened emotion are paramount. Instead, the aim was to create a portrait of the brewery and the people that worked in it, and that this would communicate the expertise and passion that the Kernel Brewery embodies.
Many thanks to Ben Rivers, John Grierson and Humphrey Jennings for inspiration, and to Evin and his colleagues for allowing me to spend quite a few days waving my 5D around and generally getting under their feet!